My ID Is Gangnam Beauty! follows Kang Mi-rae, a young woman who undergoes plastic surgery to escape bullying over her appearance, only to face new challenges with her transformed face labeled "Gangnam Beauty," a term for those who get surgery in Seoul's Gangnam district. The story explores her journey through college life, self-acceptance, and romance with Do Kyung-seok, a perceptive classmate who sees past her looks. Readers enjoy the drama for its honest take on beauty standards, societal pressure, and personal growth, blending relatable struggles with a sweet, slow-burn love story.